Podcast Playbook

An interview-based podcast is one of the best ways to build long-term career capital. It's also great for building relationships with potential customers, investors, co-founders, and other people you'd like to meet.

I should know, I've used podcasting to develop a worldclass network, break into VC, and create leverage in my career and for the companies I've worked at. All of this I've done with a small audience, starting from nothing in 2018, growing to ~100,000 total downloads.

I'm overjoyed that you're interested in starting a podcast and honored that you're even here, considering the billions of web pages that exist on the internet. Podcasting changed my life, and if you're willing to put in the work, it can have a profound impact on yours as well.

In this self-paced course and with these resources, you'll learn how to start a podcast, do amazing interviews, and leverage your show to develop relationships with the people you'd like to meet, from someone who has produced 400 podcast episodes (Oh hey, that's me 👋 ).

I'll share what I've learned from the past 4 years of podcasting, interviewing some of the best founders and investors in the world.

Note: 4 of The videos in this guide come from Cohort 1 of the live video course I did in March of 2022.

We'll cover:

• Podcast Essentials - Formulate a podcasting strategy that aligns with your goals and learn everything you need to get your podcast live.
• Landing Amazing Guests and Crushing Interviews - Create repeatable methods for booking amazing guests and learn the keys to podcast interviews that guests rave about.
• Building Your Audience - Set up the building blocks of growing an audience for your podcast.
• Developing Repeatable Systems and Building Meaningful Relationships with Guests - There's a method to the madness when it comes to relationship building. Learn how to sustain a connection with guests long after your interviews and develop repeatable systems for promoting and producing your show, saving you time, and maximizing impact.

Who is this guide for?

• Angel investors and VCs who want to build a pipeline of deal flow and find partners for their portfolio companies.
• Entrepreneurs who want to grow their brand and build relationships with current and potential customers.
• Professionals who want to switch into a career in venture capital and build their network in the industry.

But wait, am I actually a knowledgeable podcaster that you'll be able to learn from?

I could tell you to listen to a few episodes of my shows to hear for yourself or you could also read what other people have said about my podcasting abilities below:

We've gone to Justin dozens of times for podcast and distribution advice over the past 3-4 years. I'm constantly referring Justin out to clients, friends, or anyone else that is looking to get into podcasting. His production and interview skills are next to none. Definitely recommend. - Shawn Sheikh, Co-Founder and Managing Partner at Pivot CMO

I've been interviewed by Justin a number of times. He's an engaging interviewer who understands how to effortlessly move a conversation along and produce a high-quality show with great energy. I've seen him build a number of meaningful relationships through podcasting, including with our own show at Vitalize. I highly recommend his course. - Gale Wilkinson, Managing Partner at VITALIZE Venture Capital

Justin has the remarkable ability to not only conduct fantastic interviews with great guests but has leveraged his interviewee's network to bring on other incredible people that are hard to access onto his show. This is one of the most overlooked parts of building a podcast and Justin's ability to build community through his network is impressive. - Mike Gelb, Host of The Consumer VC Podcast

I've had the pleasure of joining Justin on a couple of podcasts in recent years and have always enjoyed engaging with him on the topics of today. Justin is well informed and comes well prepared for the discussion. Always moving the conversation swiftly and smoothly, it often amazes me how much we are able to cover in a short amount of time. - Karl Alomar, Partner at M13

I often see Justin interview really interesting guests in the startup industry. He built a network through his podcast and landed a job at a VC firm as the head of marketing. As a fellow podcaster, I admire Justin's energy in constantly pushing out great content to the world and being super passionate about things he does! - Grace Gong, Host of The Smart Venture Podcast

I've been a guest on several podcasts with Justin. One of the things that Justin does so well is he makes his guests feel completely at ease. It's truly like sitting down and chatting with your best friend. - Rick Smith, Founder and Managing Director at Crosscut Ventures

Join Podcast Playbook today or send me a DM on Twitter if you have questions.

When you join, you'll get lifetime access to additional podcasting materials as they're added.